The Marketing degree provides training in marketing management, able to meet the requirements of competitive markets. It aims to prepare qualified marketing managers, able to respond to the business management needs in the context of services or industry. The course is developed from the perspective of providing the applied practice founded on theoretical bases, not forgetting the connection between academic concepts and the needs of the business community. Bet also on innovative courses with current topics on new marketing technologies.
| 1º Ano | ||
|---|---|---|
| Unidade curricular | Período | ECTS |
| Interpersonal Skills | Summer Semester | |
| Economics II | Summer Semester | |
| Marketing II | Summer Semester | |
| Mathematics II | Summer Semester | |
| Business English II | Summer Semester | |
| Business and Industrial Property Law | Summer Semester | |
| Introduction to Financial Accounting | Summer Semester | |
| Fundamentals of Law | Winter Semester | |
| Information Technology | Winter Semester | |
| Economics I | Winter Semester | |
| Marketing I | Winter Semester | |
| Organization and Business Management | Winter Semester | |
| Mathematics I | Winter Semester | |
| Business English I | Winter Semester | |
| 2º Ano | ||
| Unidade curricular | Período | ECTS |
| Distribution Marketing | Summer Semester | |
| Creativity and Innovation in Marketing | Summer Semester | |
| Financial Marketing | Summer Semester | |
| Elective I | Summer Semester | |
| Conditional elective II - Foreknowledge Methods | Summer Semester | |
| Conditional elective II - Quality Management | Summer Semester | |
| Fiscal Law | Summer Semester | |
| Statistic II | Summer Semester | |
| Marketing Communication | Winter Semester | |
| Advertising and Competition Law | Winter Semester | |
| Services Marketing | Winter Semester | |
| Administration and Sale Techniques | Winter Semester | |
| Cost Accounting | Winter Semester | |
| Statistic I | Winter Semester | |
| Consumer's Behaviour | Winter Semester | |
| 3º Ano | ||
| Unidade curricular | Período | ECTS |
| Financial Management | Summer Semester | |
| Organisational Behaviour | Summer Semester | |
| Industrial Marketing | Summer Semester | |
| Free Elective V | Summer Semester | |
| Conditional Elective VI - Design Management | Summer Semester | |
| Conditional Elective VI - Advertising Communication | Summer Semester | |
| Marketing Simulation/traineeship/Project - Project | Summer Semester | |
| Marketing Simulation/traineeship/Project - Professional Practice | Summer Semester | |
| Marketing Simulation/traineeship/Project - Marketing Simulation | Summer Semester | |
| International Marketing | Winter Semester | |
| Marketing Planning and Control | Winter Semester | |
| Elective III | Winter Semester | |
| Conditional Elective IV - Brand and Product Management | Winter Semester | |
| Conditional Elective IV - Decision Support Systems | Winter Semester | |
| Market Studies | Winter Semester | |
| Financial Mathematics | Winter Semester | |
- Professionals to integrate marketing, communication or sales departments
- Marketing manager
- Sales manager
- Product, brand or market manager
- Trade marketing
- Marketing consultants
- Experts marketing to work in more specific marketing areas such as market research, communication, new economy, new trade formats and digital marketing.
One of the following admission test:
(cód. 04) Economy
(cód. 09) Geography
(cód. 18) Portuguese
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